YouTube Edition
Brief
With over 800 million videos to choose from, it's not always easy to find the best of what YouTube has to offer. We worked closely with YouTube's creative leadership to catalyse the next generation's journey of discovery.
Idea
Edition invites trailblazing Creatives to share the YouTube videos that have informed and inspired their lives. The 4-episode pilot featured Bree Runway, Big Zuu, Grace Beverley, and Stuntpegg & Sharkey. We developed the concept, the content format, and a visual identity for the Series; as well as unique Art Directions, Video Effects and Digital Covers for each episode.
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