With over 800 million videos to choose from, it isn’t always easy for Gen Z to find the best of what YouTube has to offer. We helped catalyse the next generation's journey of discovery.

We helped Gen Z discover their favourite creators’ favourite creators. Inspired by the lo-fi zines young people self-publish to share their ideas, we created Edition. The series invites emerging tastemakers from different sub-cultures to share the YouTube videos that have informed and inspire them.

Using the key learnings from our four-episode pilot, YouTube optimized the format, which has become of their most successful editorial formats to date.