From the unicorn founders of Gorillas, Sugar is a social network on a mission to help people build healthier and happier lives together. We collaborated with the founders and CMO to define the brand strategy, visual identity, and product experience.

The health space pressures people to be healthier, rather than inspiring them with how healthy living actually feels. We drew from that all-natural, all-human high to create a brand that makes people feel alive at every touchpoint.