Since its inception, Horizons has been helping its members broaden theirs. The members club comprises leading founders and people with significant family offices—visionaries seeking unexplored terrain. We worked with the founder, Tom Hodson, to fully rebrand the network, from, logo to website, illustrations and more.

We defined the club as space where visionaries meet to explore ideas and broaden their Horizons – a promise the business has delivered on since day one. We then designed the visual identity in their image to preserve and cultivating the community’s unique culture. We drew inspiration from the visual language of explorers—those who strive to go beyond the horizon day in and day out, to create an identity that members could see themselves in, and want to be a part of.

Our redesign of the icon features two worlds coming together to form the outline of an ‘H’. The hand-drawn illustrations, painted with watercolours, evoke the sketches that past explorers made to record their discoveries. We unveiled the new identity with a new website, welcome pack, and members book.