Since its inception, Horizons has been helping its members broaden theirs. The members club comprises leading founders and people with significant family offices—visionaries seeking unexplored terrain. We worked with the founder, Tom Hodson, to fully rebrand the network, from, logo to website, illustrations and more.

Our approach was to brand Horizons in their image to preserve and cultivating the community’s unique culture. To achieve this, we drew inspiration from the visual language of explorers—those who strive to go beyond the horizon day in and day out.
Our redesign of the icon features two worlds coming together to form the outline of an ‘H’. The hand-drawn illustrations, painted with watercolours, evoke the sketches that past explorers made to record their discoveries. The sans-serif font bridges the gap between the past and the future.