Horizons comprises leading founders and people with significant family offices. Tom, the founder, approached LOFT to help grow the network by developing the business and brand narratives.

When seeking a community to join, we first seek ourselves within it. To attract new members without compromising Horizons’ culture, we developed a brand that epitomises its members and their aspirations – a place where visionaries come to broaden their horizons.

Within three months of the rebrand, Horizons fulfilled its membership cap.