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Objective
Sugar is a wellness social network. They seek to disrupt health and wellness through a simple truth: wellness should feel good
Strategy & Solution
We designed a cross-platform design language which approached wellness through play. By making the app a joy to use, our approach sought to motivate users through positive gamification.
Result
Loft brought a fresh, visionary creativity that was unparalleled in this space. Collaborating with them felt like a true partnership - they challenged us and stayed true to our vision every step of the way.
Angharad Probert, CMO, Sugar
